Unprecedented reach of poll schedule announcement on social media

Speed Post News Network

New Delhi : The Election Commission of India (ECI) announced assembly elections in five States on January 4, 2017. In order to achieve widest possible outreach of information on the election schedules and other ECI guidelines for citizens, an unprecedented effort was made by Press Information Bureau (PIB) and Ministry of Information & Broadcasting (MIB) to use Social Media (SM) Platforms like Facebook, Twitter and YouTube.

The press conference by the ECI was live-streamed on MIB’s YouTube channel, and on the Facebook Pages of PIB, MIB and Facebook India. Important highlights of the announcement were also tweeted live by PIB and MIB, and shared on their Facebook Pages as well. Among MIB’s social media accounts, a total of 22 tweets, 5 Facebook and 1 YouTube posts were made on assembly election schedule. On Facebook, the 5 posts achieved a total reach of over 5.24 lakh people, 1,219 Likes and 140 Shares. The ECI press conference was also live-streamed on Ministry’s Facebook page, which received 12,000 views and reached over 4.95 lakh people. Further, the live stream of the ECI ress conference on YouTube achieved 1,700 views.

In addition to the above platforms, the ECI press conference was live streamed for the first time on two Facebook pages, namely Facebook India and Government, Politics and Non Profits, which collectively received a massive response with more than 1 lakh video views and reached over 13 lakh people on Facebook, said a PIB release.