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New Delhi : Minister of State for Tribal Affairs Renuka Singh launched the “Go Tribal Campaign” of Tribes India at a glittering event in New Delhi on June 28, 2019, night. The campaign has been launched to widely promote the use of tribal products. The Minister also launched ‘Tribes India’ globally through Amazon Global Selling at the event.

MC Mary Kom, Member of Parliament and Brand Ambassador of Tribes India, graced the occasion. Chairman TRIFED R C Meena; Secretary, Ministry of Tribal Affairs, Deepak Khandekar, and MD TRIFED, Pravir Krishna were also present at the function.

Speaking on the occasion, the Minister said that we have to economically strengthen the tribals of our country as they are capable of producing many creative products including handicrafts. The tribal products are very pure and trustworthy and one can trust their quality and standard. She applauded the initiative of Tribes India to promote tribal products globally through Amazon Global Selling and hoped that it will prove to be a milestone.

Chairman, TRIFED, said that with the joint collaboration between TRIFED and Amazon, the tribal products will be available in about 190 countries and will help in establishing export market of tribal products worldwide. Secretary, Ministry of Tribal Affairs, said that the range of tribal products for sale has increased many a fold in recent years and it provides them ample employment opportunities also. He opined that with the collaboration with Amazon, the market for tribal products will definitely get a boost, according to a PIB release.

TRIFED has organized this event to institutionalise collaborations and partnerships with different organisations to promote tribal products.

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