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New Delhi : Minister for Information & Broadcasting M Venkaiah Naidu on July 6, 2017, said that the news framework should focus on local content, development and bottoms up approach. The emerging information flow should aim at transformative and emerging New India with effective communication outreach, he said.

The GST and Swachh Bharat campaign were classic examples of communicating reforms and seamlessly reaching out to the common man about the benefits of such flagship initiatives of the Government, Naidu said while inaugurating the Doordarshan Regional News Unit (RNU) workshop here. Col. Rajyavardhan Rathore, Minister of State for Information and Broadcasting, A Surya Prakash, Chairman, Prasar Bharati, N K.Sinha, Secretary, Ministry of I&B, and Shashi S Vempati, CEO, Prasar Bharati, were also present on the occasion, according to a PIB release.

Highlighting the important role of Doordarshan in the communication landscape, Naidu said that the Doordarshan strategy should be founded on three pillars of Authenticity, Objectivity and Timely dissemination of information, according to the PIB release.

Naidu emphasized on the critical role of RNUs, as the communication outposts to reform mindsets, enhance administrative performance and transform nation through the broadcast of success stories which had significant impact on the lives of the local people. He appreciated the efforts of RNUs which telecast a total of about 146 daily News Bulletin in 23 languages for a cumulative duration of more than 30 hours daily, according to the release.

Naidu mentioned that the Ministry of I&B was in the process of bringing out a complete overhaul in the Indian Information Service Cadre in line with the changing information and communication paradigm. The focus would be shifting towards strengthening of the regional infrastructure and personnel to fulfil the communication and information needs of every section of the society across the country.

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