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New Delhi : Union Jal Shakti Minister Gajendra Singh Shekhawat on July 1, 2019, announced commencement of Jal Shakti Abhiyan – a campaign for water conservation and water security. The campaign will run through citizen participation during the monsoon season from 1st July 1, 2019, to September 15, 2019.

An additional Phase 2 will be run from October 1, 2019, to  November 30, 2019, for States receiving the North East retreating monsoons. The focus of the campaign will be on water stressed districts and blocks.

PM Narendra Modi, in his ‘Mann Ki Baat’ address on June 30, 2019, had given a clarion call to citizens to join hands for water conservation and create a jan-andolan along the lines of the Swachh Bharat Mission, to save water and secure the future. The Prime Minister invited ideas, traditional knowledge, initiatives undertaken, success stories, and films made on water conservation from common citizens, celebrities and NGOs alike.

Addressing the media in New Delhi, the Jal Shakti Minister said that the government aims at providing drinking water to every household on priority and in a sustainable manner. He said that the Jal Shakti Abhiyan should bring positive change in people for water conservation. Mentioning the impact of PM’s recent letter to more than 2.3 lakh Sarpanches, the Minister said that it will help people work for rain water harvesting, maintenance and upkeep of ponds and village tanks and conservation of water.

The Minister also released video of a public service announcement carrying the message of the Prime minister for all citizens to join the water conservation efforts in a proactive manner, according to a PIB release.

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