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New Delhi : On the occasion of Martyrs’ Day, paying tribute on the 72nd death anniversary of Mahatma Gandhi, Union Minister for MSME Nitin Gadkari launched the limited edition of Khadi wrist watches in New Delhi January 30, 2020.

The Minister of State for MSME, Animal Husbandry, Dairying & Fisheries, Pratap Chandra Sarangi, Chairman KVIC Vinai Kumar Saxena, and CEO, Titan, Ravi Kant were present on the occasion.

Designed by Titan, a non-horological material like Khadi has been used on the dial and strap of the watches for the first time ever. Since Khadi is handwoven, every single watch in this collection is unique because of the distinctive weave and texture. The straps of the watches have also been treated with a special coating to make them more durable without compromising on its authentic texture. The collection is a unique and elegant blend of simplicity and modernity, according to a PIB release.

Speaking on the occasion, Gadkari said, “This collection celebrates Khadi, India’s signature fabric. Titan and KVIC have come together to create a modern watch that celebrates the fabric which is integral to our Indian heritage. Khadi and a watch were two integral parts of Mahatma Gandhi’s life and I’m really glad to see KVIC & Titan collaborating to pay a true tribute to Gandhi ji. With this extraordinary initiative, Khadi will find its way on the wrists of the modern young Indian. I am sure this will lead to a bright future of the artisans in our economy.”

In his address, Vinai Kumar Saxena said, “Khadi is one of the most eco-friendly materials with zero carbon footprint and requires least water consumption. Together with Titan, we have created beautiful contemporary timepieces that are truly special for the generations to keep by using authentic Khadi.”

The watches are available in two variants (men and women) and are priced at Rs 4,995. The collection is exclusively available online at https://www.titan.co.in/.

Speaking on the occasion of the launch, Ravi Kant said that Khadi is revered in India and worldwide due to its uniqueness of being hand spun, handwoven, and is truly a sustainable fabric. He said that we are happy to launch this special edition Khadi collection in collaboration with KVIC to commemorate the 150th birth anniversary of Mahatma Gandhi and on the occasion of his martyrdom day.

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