Amway India launches ‘Neutralite Traditional Herbs’ range at Patna

Speed Post News Network

Patna : Amway India, a leading direct selling FMCG company, strengthened its Nutrition & Wellness product portfolio with the launch of ‘Nutrilite Traditional Herbs Range’ on March 23, 2018, at Patna.

Backed by the best of nature and the best of science, Amway Nutrilite Traditional Herbs bring together the best of knowledge of Indian traditional wisdom and modern research to offer a comprehensive range of nutraceutical product supplements with physiological benefits. The new range is targeted to yield a revenue of Rs 125 crore by 2020, according to an Amway India press release.

Announcing the launch of Nutrilite Traditional Herbs Range, Anshu Budhraja, CEO, Amway India, said, “For years, Nutrilite has been the trusted name when it came to nutrition and dietary supplements. Retaining the legacy of the brand Nutrilite and firming up our commitment to the Indian market, we announce the launch of Nutrilite Traditional Herbs range. The range is specifically developed using Indian traditional herbs keeping in mind the nutritional requirement of our Indian consumers.” The range will be manufactured at Amway’s state-of-the-art LEED ‘GOLD’ certified manufacturing facility located in Dindigul district of Tamil Nadu.

Chandra Chakraborty, Regional Manager, Eastern Region, Amway India, said, “ The Vitamins and Dietary Supplements (VDS) market size is Rs 8,400 crore and is poised to grow at 10% in the next 5 years. Out of the total VDS market, the herbal/traditional Vitamins and Dietary Supplements market is estimated at Rs 2,400 crore which is 28% of the category. Nutrilite from Amway has maintained the leadership position for past 5 years with 12% market share in 2017.”

Bihar is one of the fastest growing  markets for Amway India. ” We are quite confident to receive positive response on Nutrilite Traditional Herbs from the state,” added Chandra Chakraborty.