Speed Post News Network
Patna : Amway India, the country’s largest direct selling Fast Moving Consumer Goods (FMCG) Company, has announced its entry into kid’s oral care segment with the launch of Glister Kids toothpaste. It was launched at Patna on January 31, 2018.
“Glister is one of the most popular global brands in the 100-crore club of Amway which is ensuring oral hygiene for consumers globally for the last fifty-four years. Through the launch of the Glister Kids toothpaste, we would like to capture children’s interest in oral hygiene so that it is easy to inculcate the good habit of brushing. We are confident that the newest extension of Glister will win the trust of parents and help them develop healthy oral care habits in kids at an early age, “said, Sundip Shah, Chief Marketing Officer, Amway India.
Kids Oral Care market in India, pegged at Rs 290 crore, has grown at a Compound Annual Growth Rate (CAGR) of 19 % over last five years from 2011 to 2016. Amway India is confident of capturing a sizeable pie of the burgeoning kids oral care market with Glister Kids toothpaste strengthening its oral care portfolio, said Shah.
Specially formulated for children aged 2 years and above, Glister Kids toothpaste is an anti -cavity sugar free toothpaste in gel format. The refreshing and rejuvenating strawberry flavour of the toothpaste freshens breath and encourages kids to brush their teeth regularly. Competitively priced at Rs 192 for 100 gm tube, the toothpaste is fortified with patented exclusive REMINACT™ formula which replenishes essential natural minerals like calcium and phosphorous in teeth. It gently ensures stronger and decay-free teeth and protects the enamel gently. The low fluoride content of the toothpaste strengthens and protects young teeth, according to an Amway India release.
Amway India has been conferred with the ‘CSR Leadership Summit & Award’ in the category of ‘Promoting Employment for Specially-abled’. The company was recently awarded the ‘Great Place to Work 2017’ in recognition for the outstanding workplace culture, as well as the ‘Best HR practices’ in quality of life and ‘Managing Health at work’ by Times Ascent Asia-Pacific HRM Congress, according to the Amway India release.