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Patna : Amway India, the country’s leading direct selling company, has expanded its product portfolio and entered into the domain of consumer durables with the launch of Amway Queen, a premium cookware range, on January 22 across the country. Amway India nsells more than 130 products across Nutrition, beauty, home care and personal 0care 0ry0unthecategories. ssThis is the first time that Amway India is launching a product in the consumer durable segment in rythe country.

Amway is spending a significant portion of its marketing budget on cooking events for direct sellers and consumers where a team of chefs led by Chef Sanjay Pawar are doing demonstrations across the country. A total of 200 events are being held across the country to promote the range , according to a release issued by the company.

The premium quality Amway Queen Stainless Steel Cookware is both elegant and convenient. Amway Queen offers superb cooking performance, versatility and a look that will last for years to come. It comes with a VITALOK™ technology that helps locks in the moisture which helps to preserve the taste and nutrition of the food. Amway Queen enables cooking with much less water compared to a conventional cookware range. Amway Queen is backed by 30 years warranty.

Speaking on the occasion, Anshu Budhraja, CEO, Amway India, said, “Globally, Amway is one of the leading players in the premium durables category. We have identified Amway Queen as our first durable to be launched in the Indian market because the research indicated that there is a latent demand for premium cookware which enables low oil, low water cooking while ensuring taste. ”

Sundip Shah, Chief Marketing Officer, Amway India, said, “Amway Queen is unique as it allows healthy cooking of delicious dishes with almost no oil and less water. Our strategy is driven by impactful cooking demonstrations to bring this benefit to life for our direct sellers and consumers.”




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