Speed Post News Network
New Delhi : The Cell for IPR Promotions & Management (CIPAM) under the aegis of Department of Industrial Policy and Promotion (DIPP), Ministry of Commerce and Industry, has launched a social media campaign to promote Indian Geographical Indications (GIs) with LetsTalkIP, an ongoing movement initiated by CIPAM to make more people aware of the importance of Intellectual Property Rights.
A Geographical Indication or a GI is a sign used on products that have a specific geographical origin and possess qualities or a reputation that are due to that origin. Such a name conveys an assurance of quality and distinctiveness. Darjeeling Tea, Mahabaleshwar Strawberry, Blue Pottery of Jaipur, Banarasi Sarees and Tirupati Laddus are some of the GIs. GIs are of utmost importance to the country as they are an integral part of India’s rich culture and collective intellectual heritage. The promotion of GIs is in line with the Government’s ‘Make in India’ campaign, according to a PIB release. It’s an area of strength and optimism for India, whereby the GI tag has accorded protection to a number of hand-made and manufactured products, especially in the informal sector.
Certain GI products can benefit the rural economy in remote areas by supplementing the incomes of artisans, farmers, weavers and craftsmen.