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New Delhi : Union Agriculture and Farmers’ Welfare Minister Narendra Singh Tomar launched “मधुक्रान्तिपोर्टल” and Honey Corners of NAFED on April 7, 2021, in New Delhi.
“मधुक्रान्तिपोर्टल” is an initiative of National Bee Board (NBB), Ministry of Agriculture and Farmers Welfare,under National Beekeeping & Honey Mission (NBHM). This portal is being developed for online registration to achieve traceability source of Honey and other beehive products on a digital platform. The technical and banking partner for development of this digital platform is Indian Bank. An MoU between NBB and Indian Bank was signed for this project.
Addressing the launching ceremony, Tomar said Honey Mission will lead to increase in income of farmers, employment generation, and increase in exports. Sweet Revolution should spread all over the country and Indian honey should meet global standards, he added, according to a PIB release.
Necessary functionalities are being developed on the Portal to create a database of all stakeholders involved in Honey and other hive products’ production, sales and marketing chain. On-line Registration of beekeepers was launched on April 7, 2021, in first phase, followed by registration of other stakeholders in Honey Trade. All sales transactions in Honey trading in country shall be captured through a mobile app in second phase to achieve desired results in the area of Honey source traceability.
Online registration/ traceability system for source of Honey & other beehive products will help in checking the quality and source of adulteration of honey. The system will also enable consumers/public to know the source of honey and assure quality of the products.
For marketing support to the FPOs, NAFED has developed 14-15 Honey Corners, one each in 5 NAFED Bazaar at Ashram, New Moti Bagh and East of Kailash, Panchkula, and Mussoorie in their Bazaar/Retail Stores. More Honey Corners will be developed by NAFED in most of the upcoming major 200 NAFED Stores to promote market support for honey and other beehive products. Online marketing options will be explored to provide a platform for marketing and promotion of Honey supplied by the FPOs. A World Class State of the Art Honey Testing Lab at NDDB, Anand, Gujarat,has been setup under NBHM. The Lab has been accredited by NABL and started working/ testing of honey samples.
Keeping in view the importance of beekeeping, a new Central Sector Scheme, National Beekeeping & Honey Mission (NBHM), was approved by Government of India for Rs 500 crore allotted under Aatma Nirbhar Bharat Announcement for overall promotion and development of scientific beekeeping and to achieve the goal of “Sweet Revolution”. NBHM is implemented through National Bee Board (NBB). Ministry of Agriculture & Farmers Welfare has been making efforts to address issues relating to quality of honey through setting up of quality testing labs and online registration/ developing traceability system for source of Honey & other beehive products under NBHM.