Speed Post News Network
New Delhi : The Airport Authority of India has allotted space at Ahmedabad, Udaipur, and Kolkata airports for opening of Tribes India outlets. Besides, Tribal Cooperative Marketing Development Federation of India Limited (TRIFED) has been offered spaces at International Airports at Dehradun, Varanasi, Pune, Goa, Coimbatore, Lucknow, Amritsar and Gangtok for setting up of Tribes India Outlets.
Presence of Tribes India Outlets at these Airports will not only be a good opportunity to market tribal products but also would help promote “Tribes India” as a brand among target customers.TRIFED has established a network of 89 Outlets across the country.
Tribal Artisan Mela (TAMs) are organized by TRIFED with a view to identify new artisans and new products at the sourcing level in States/Districts/Villages for expanding the tribal producers’ base. During the month of July, 2018, 2 TAMs were organized at Udaipur (Rajasthan) and Keojhar (Odisha) where 120 artisans participated and exhibited their crafts. Four artisans were enrolled during the month taking the total to 1,027.
TRIFED is a national-level apex organization functioning since 1987 under the administrative control of Ministry of Tribal Affairs, Government of India, striving to promote the economic development of the Tribal communities of the country through marketing development and sustained upgradation of their skills and products. The approach involves capacity building, imparting need-based trainings, exploring marketing possibilities for products in national as well as international markets, brand building & creating opportunities for marketing on sustainable basis. Its sole objective is to bring about a multi-dimensional transformation of the tribal society and a shift in the perception of their existing image, according to a PIB release.