Speed Post News Network
New Delhi : Union Minister for Agriculture and Farmers Welfare Radha Mohan Singh on July 20, 2017, launched National Dairy Development Board (NDDB)’s Quality Mark “Logo” at Krishi Bhawan, New Delhi. The Agriculture Minister also presented certificates to 14 selected manufacturing units for adopting food safety and quality management systems and adhering to Quality Mark parameters.
Singh said that NDDB Quality Mark “Logo” is being launched as an umbrella brand identity. This “Logo” signifies safe and quality milk and milk products from dairy cooperatives. This reinforces the consumers’ recognition that the Quality Mark is synonymous with good quality.
The Minister said that NDDB’s Quality Mark will provide dairy cooperatives and producer institutions the much-needed brand identity and a competitive edge. This will also contribute to building consumer confidence in dairy cooperative brands. The Agriculture Minister said that it is aimed at bringing about process improvement in the entire value chain from producer to the consumers to ensure availability of quality milk and milk products, according to a PIB release.
Singh further said that an eleven member Management Committee will oversee the activities of the Quality Mark. The Agriculture Minister said that award of Quality Mark shall be valid for three years subject to maintenance of quality, food safety standards and compliance with the terms and conditions of the agreement.