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New Delhi : ‘Poshan Maah’ was launched in Assam, Bihar, Madhya Pradesh, Tamil Nadu, and Rajasthan on September 4, 2019. Under ‘Poshan Abhiyaan’ or National Nutrition Month, September is being celebrated as ‘Poshan Maah’ across the country to address the malnutritional challenges.

With Women & Child Development as the nodal Department, a month-long activities focussing on antenatal care, anaemia, growth monitoring, girls’ education, diet, right age of marriage, hygiene and sanitation, eat healthy as themes are being showcased in form of food melas, rallies, school level campaigns, anaemia test camps, recipe demonstration, radio & TV talk shows and seminars across country.

The month-long intensive event plans to bring about convergence amongst various ministries/departments to rally people’s opinion and participation to reduce and finally eliminate malnutrition from the country. Poshan Maah aims at making people aware of the importance of nutrition and giving individual access to government services to support supplement nutrition for their children and pregnant women/lactating mothers, according to a PIB release.

This year Poshan Maah focuses on five critical components : ‘First 1,000 days of the Child, Anaemia, Diarrhoea, Hand Wash & Sanitation, and Poshtik Aahar (wholesome meal with diet diversity)’ called ‘Paanch Sutras’.

A grand event was organised at Patna, Bihar, to launch Poshan Maah. The event was inaugurated by Minister for Social Welfare Ramsevak Singh. Madhya Pradesh too had a mega launch of Poshan   Maah. The event was graced by Minister for Women and Child Development Imarti   Devi along with ex- Member of Parliament  Jyotiraditya Scindia. In Assam, a ceremonial launch of Poshan Maah 2019 was done by the State Governor Professor Jagdish Mukhi at Guwahati.

In Rajasthan, a grand function was organised at Jaipur which was attended by Minister of Department Health, Raghu Sharma, Minister for Department of Women and Child Development Mamta Bhupesh and Education Minister Govind Singh Dotasara. “Thank You Anganwadi Didi” video was played on the launch. Tamil Nadu too had a splendid  launch ceremony.

This year, Rashtriya Poshan Maah, is being celebrated with  the aim to create a Jan Andolan to imbibe behavioural  changes into daily lives of the masses with the slogan  “Poshan Tyohar Se Vyavahar”.

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