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New Delhi : Union Tribal Affairs Minister Arjun Munda on October 2, 2020, launched online the largest market of Tribal Products ‘Tribes India e-Marketplace’ besides two new Tribes India Outlets in Kolkata and Rishikesh.
“The Tribes India e-marketplace, India’s largest handicraft and organic products marketplace, is yet another pathbreaking initiative to transform tribal lives and livelihoods. I am happy that despite the pandemic, the team of TRIFED Warriors have made sure that the main objective of socio-economic development of tribal people by way of marketing has been adapted to the new normal,” said Union Tribal Affairs Minister Munda while speaking at the online launch of the Tribes India E-marketplace (market.tribesindia.com), TRIFED’s new venture on October 2, 2020.
This pathbreaking initiative showcasing the produce and handicrafts of tribal enterprises from across the country and help them market their produce/ products directly, is a major leap towards the digitisation of tribal commerce. The virtual launch took place in the presence of Renuka Singh, Minister of State, Ministry of Tribal Affairs, Rudra Kumar, Minister, Rural Industry, Chhattisgarh, and Deepak Khandekar, Secretary, Ministry of Tribal Affairs. Ramesh Chand Meena, Chairman, TRIFED, Pravir Krishna, Managing Director, TRIFED, senior officials of the Ministry and TRIFED were also present during this virtual launch, according to a PIB release.
On this occasion, Munda also flagged off several other TRIFED initiatives.They include the inauguration of Tribes India’s 123rd and 124th outlets in Rishikesh and Kolkata; inclusion of new tribal product ranges from the states of Jharkhand and Chhattisgarh; partnership of TRIFED/ Tribes India with Amazon in their Seller Flex programme. He also launched Pakur Honey by Trifed & Tribes India. It is 100% natural honey which is Multi Floral, Forest Fresh, gathered by Santhal Tribals from Pakur, Jharkhand. Vulnerable Pahadiya Tribes produce Pakur Honey. They have produced 3 Tonnes of Pakur Honey for TRIFED.
Munda, in his address on the occasion, said that Tribes India e-Marketplace is an ambitious initiative through which TRIFED aims to onboard 5 lakh tribal producers for sourcing of various handicraft, handloom, natural food products across the country. The suppliers comprise individual tribal artisans, tribal SHGs, Organisations/ Agencies/ NGOs working with tribals. The platform provides the tribal suppliers with an Omni-channel facility to sell their goods through their own retailers and distributors, TRIFED’s network of Outlets, and e-Commerce partners as well as their own account in e-Marketplace.
He said that new TRIFED initiatives to showcase tribal produce and handicrafts will connect tribal forest dwellers and artisans with national and international markets. Such launches will further enable the economic welfare of these communities and bring them closer to mainstream development. It is very heartening to know that two more Tribes India Showrooms are opened in Kolkata and Rishikesh, he said. ” We have to do our duty to make our country Aatmnirbhar,” Munda said.
The Ministry of Tribal Affairs is focussing on skill development of tribal artisans to make them more skilled and will provide them market for their tribal products.The collection of Pakur Honey is carried out in an eco-friendly manner on sustainable basis by the local youth. Pure Multiflora Honey is collected from a variety of flowers and floras. It is 100% natural made from pollen and nectar collected by bees.
TRIBES INDIA joins Amazon Seller Flex programme : As a step further in its long standing partnership with Amazon, which has enabled sellers and artisans to sell Tribes India products across India and the world, and to accelerate the growth of tribal owned and run handicraft businesses, TRIFED (Tribes India) will now be associated with Amazon’s Seller Flex Program. It is intended to share Amazon’s best practices in warehousing, inventory management, and shipping with sellers.