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New Delhi : Union Tribal Affairs Minister Arjun Munda flagged off “Tribes India On Wheels” Mobile Vans via Video Conference in 31 cities across the country on August 19, 2020.
Renuka Singh Saruta, Minister of State for Tribal Affairs, was the Guest of Honour. Ramesh Chand Meena, Chairman, TRIFED, Deepak Khandekar, Secretary, Ministry of Tribal Affairs, and Pravir Krishna, Managing Director, TRIFED, were also present. To begin with, 57 mobile vans were flagged off in the cities like Ahmedabad, Allahabad, Bangalore, Bhopal, Chennai, Coimbatore, Delhi, Guwahati, Hyderabad, Jagdalpur, Khunti, Mumbai, and Ranchi to name a few.
Arjun Munda, in his address on the occasion, said that in these trying times when the pandemic Covid-19 has disrupted lives in more ways than one, people are focusing on healthier ways of living and staying as safe as possible. This novel initiative by TRIFED ensures that one doesn’t even have to step out to shop for organic, essential natural immunity-boosting products, and adopt a sustainable and wholesome way of living.
Adapting ‘’Go Vocal for Local’, a mantra in these troubled times, to ‘Go Vocal for Local Go Tribal’, TRIFED has been striving to ameliorate the condition of the distressed and affected tribal people by putting in place several path-breaking initiatives, in addition to its existing flagship programmes and implementations. With this novel initiative of Mobile Vans, TRIFED is now taking these goods directly to the customer in various localities, and offering the same discounts. All the sales proceeds will directly go to the tribals and help in sustaining their income and livelihoods, according to a PIB release.