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New Delhi : The Ministry of AYUSH launched a three-month long campaign on “Ayush for Immunity” on August 14, 2020, through webinar.  More than 50,000 people participated in the Webinar.  Keynote address by spiritual Guru Sri Sri Ravisankar, wherein he stated that Ayush solutions could lead the entire world to healthier and happier lives, was the highlight of the event.

The Webinar was staged on Ayush Virtual Convention Centre (AVCC), the new digital communication platform of the Ministry. The event was also streamed live on the official Facebook handle of Ministry of AYUSH and observed a total live viewership of 60,000 people.

The other key speakers included Vaidya Rajesh Kotecha, Secretary, Ministry of AYUSH; Milind Soman, celebrity and fitness icon; Dr Geetha Krishnan, Technical Officer, WHO; and Prof. Tanuja Nesari, Director, AIIA.

Gurudev Sri Sri Ravi Shankar spoke about the need to enhance immunity and the requirement of lifestyle change in the current scenario. He presented a larger vision of the potential life-enhancing influence of Ayurvedic and other Ayush practices.

Rajesh Kotecha elaborated on the theme of the event, i.e., accessible and affordable health for all, through Ayush solutions.  He emphasised the need for behavioural change in people towards immunity enhancing steps, and highlighted the evidences which have established the positive role of traditional medicine and practices in enhancing immunity.

Milind Soman shared his views regarding health and fitness and encouraged citizens to practice healthy living which, he said, requires minimal but steady effort, according to a PIB release.

Prof Tanuja Nesari shared the recent experiences of All India Institute of Ayurveda in preventive and curative activities as part of the fight against Covid-19.  Dr.Geetha krishnan, Technical Officer, WHO, spoke on the concept of health in relation to the pandemic and how setting up good infrastructure and adopting effective communication are crucial for avoiding spread of diseases and ill health.

Public engagement and interaction were high in the webinar through Q&A sessions in between presentations.  Questions asked by various attendees were addressed by the Panel of experts for the event.