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New Delhi : Union Minister of State for Law & Justice and Corporate Affairs P P Chaudhary has sought the full participation by the corporates/ companies in ‘Swachhta Hi Seva’ campaign of the Government of India. This campaign starting on September 15, 2017, and will continue till October 2, 2017.

Chaudhary said since the inception of the CSR provision under the Companies Act, 2013, the Companies have undertaken a wide range of outstanding initiatives for attaining equitable growth in the country.He said that it is now time that the corporates/ companies start contributing immensely to Swachh Bharat Mission (SBM) as part of their CSR efforts, according to a PIB release.

Chaudhary further said that the government has set-up the Swachh Bharat Kosh (SBK) to attract CSR funds from the Corporate Sector and contributions from individuals and philanthropists in response to the call given by the Prime Minister on August 15, 2014.

In a letter to the heads of more than 11 lakh companies in operation and as a step towards making their contribution to SBM, Chaudhary has asked them to contribute around 7 % of Corporate Social Responsibility (CSR) spending to Swachh Bharat Kosh (SBK) during ‘Swachhta Hi Seva’ campaign, direct their employees to go outside their corporate premises and undertake cleanliness drive in identified localities, and sponsor billboards for Gram Panchayats carrying the Swachhta message, according to the PIB release.

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