Patna : Let us sit up and take notice of it. This is not as small an event as it has been made out to be so far. If this had happened anywhere else in the world, the international media would have gone crazy and would have reported about it endlessly. TV Serial ‘Ramayana’, being telecast on State – owned national television channel DD, has created history recently. It has set a world record in the matter of viewership.
Just look at the tweet of DD National in this regard – “Rebroadcast of Ramayana on Doordarshan smashes viewership records worldwide, the show becomes most watched entertainment show in the world with 7.7 crore viewers on 16th of April“. In this case, it refers to April 16, 2020.
Just imagine! 7.7 crore viewers! For one TV show! Has this ever been achieved in the history of television viewership?
– The answer is : NO, NEVER BEFORE.
And the second most watched TV serial / episode ever ?
– The final episode of the American TV show ‘Game of Thrones (GoT)’, which had a viewership of 1.93 crore (19.3 million).
So, one episode of ‘Ramayana’ attracted four times the number of viewers that had been achieved as the highest viewership by any TV show anywhere in the world before April 16, 2020.
Can the world see the potential which India holds in the field of digital transmission and viewership?
No wonder, the Reliance Jio – Facebook deal took place immediately afterwards – a deal in which Facebook is going to buy 9.99 percent stake in Reliance Jio Platforms at approximately Rs 43,574 crore. One is not at all suggesting that the deal was signed because of the grand viewership record set by ‘Ramayana’. However, these milestones being set frequently and effortlessly by Indian enterprises must be seen as part of the emerging India Success Story. That is what is attracting the attention of the world towards India.
Recessions are defeated through creation of extra demand. India with its vast manpower and resultant domestic demand is the prime candidate to kick start the global demand chain. While everybody thinks that India is reeling under the severe impact of CORONA crisis, many indicators are appearing everyday which point towards the emergence of a new – more dynamic, more focused and more determined – India. Attention must be paid to these indicators. Indians must have faith in their own potential.