DD should improve revenue through DD Free Dish : Irani

Speed Post News Network

New Delhi : Union Minister for Information and Broadcasting and Textiles Smriti Zubin Irani on February 26, 2018, said that Doordarshan should leverage the reach created by DD Free Dish to create quality content and improve the revenue generation through Advertisement and ease the burden on the taxpayers. The Minister stated this at the inaugural ceremony of the 24^th International Conference & Exhibition on Terrestrial and Satellite Broadcasting with the theme ‘Non Linear Broadcasting Technologies & Business Models’ – (Broadcast Engineers Society) BES EXPO 2018.

Speaking on the occasion, the Minister said that India is set to have 530 million Smartphone users by the end of this year, second only to China, and more than 40% of content consumption happens online. She also said that the total advertising spend is expected to grow from 9.6% last year to 12.5% this year. The Minister also requested BES to conduct outreach programme with students and faculty of Broadcast Engineering Institutes. Strength of Broadcasting sector in India should be seen not by the number of channels available but by the quality of content provided by it. She also requested BES to train all the Broadcast Engineering staff of Prasar Bharati, according to a PIB release.

Union Minister Information & Broadcasting Minister Smriti Zubin Irani along with the other dignitaries felicitated the winners of the awards constituted by Broadcast Engineering Society in various categories such as broadcasting, engineering, training and innovation.

BES EXPO 2018 is organised by Broadcast Engineering Society (India). The expo is rated as the biggest broadcast technology show in India. Nearly 300 companies from 25 countries will display their products in BES EXPO 2018 directly or through their dealers and distributors in India. Exhibiting companies included those from Australia, Austria, Canada, China, Denmark, Finland, France, Germany, Hong Kong, India, Israel, Italy, Japan, Korea, Netherlands, Norway, Singapore, Spain, Sweden, Switzerland, Taiwan, U.K. and USA.