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New Delhi : The Cell for IPR Promotion and Management (CIPAM), Department of Industrial Policy and Promotion (DIPP), in collaboration with ASSOCHAM and ERICSSON India, has launched a one of its kind Intellectual Property (IP) Competition ‘IPrism’ for college and university students.

This competition invites students to submit films on piracy and counterfeiting under two categories of 30 and 60 seconds. Another category in the competition is for a mobile gaming app on IP. The last date for receiving entries is March 31, 2018. Cash prizes worth Rs 4 lakh  will be given to the winning teams along with mementos, certificates and recognition on the official CIPAM website (www.cipam.gov.in). The competition aims to foster a culture of innovation and creativity in the younger generation. It will provide young creators a unique opportunity to see their creations recognized on a national platform, according to a PIB release.

Counterfeiting and Piracy cause significant loss to the industry and pose serious safety threats to the consumers. Generating awareness can help in tackling such crimes since limited knowledge about their adverse social and economic impact leads to circulation and consumption of pirated content and fake goods.

It may be recalled, the National IPR Policy was adopted on May 12, 2016, to create a vibrant IP ecosystem in the country. Creating IPR Awareness through outreach and promotional activities is the first and foremost objective of the Policy.

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