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New Delhi : Union Information and Broadcasting Minister Prakash Javadekar launched Doordarshan Assam, a 24-hour dedicated channel for the State, via video conferencing from New Delhi on August 4, 2020. Speaking on the occasion, he said, “the channel is a gift to people of Assam and this channel will cater to all sections of the population of Assam.”
The Minister said that it is important that all States have their own Doordarshan channel. The channels of other States are available on DD Free Dish. The Minister applauded the programmes on six national channels of Doordarshan. Re-iterating Prime Minister Narendra Modi’s vision of turning North East into India’s growth engine, Javadekar said that the region has immense natural and human resource potential, and the connectivity has been improving steadily. The Doordarshan channel in Assam is part of a never-before focus on North East under the current Government, he said, according to a PIB release.
CM of Assam Sarbananda Sonowal joined the occasion from Assam. Sonowal acknowledged the commitment of PM Narendra Modi saying “PM Modi, from day one, has been sincerely trying to focus on the true potential and possibilities of north-east.”
Professor Jagdish Mukhi, Governor of Assam, while addressing the occasion over video conference, said, “it is a happy moment for all of us in Assam because the public broadcaster is adding a feather to its kitty with the launch of DD Assam.” Heaping praise on Doordarshan Kendra Guwahati, Prof. Mukhi said that because of its relentless roles, the unique, rich and colourful culture of Assam received patronage from all over the country.
Secretary, Min. Of I&B, Amit Khare, present at the Doordarshan Kendra in New Delhi, said that since the launch of DD Arun Prabha by the Prime Minister last year, the Ministry was discussing the conversion of DD North East to a new channel exclusively for Assam. Khare stressed that Assam is the gateway to north-east and north-east is the gateway to ASEAN countries and added that the State can be a great link between India and ASEAN.
Shashi Shekhar Vempati, CEO, Prasar Bharti, said that with the launch of DD Assam, all States in North-East now have State specific channel and for the first time the rich diversity of North-East has a satellite footprint which can be viewed anywhere in India through DD Free Dish platform.