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Patna : Amway India on March 10, 2017, launched an Express Pick & Pay store at Bokaro in Jharkhand. The store is located at Amway India Enterprises Pvt Ltd, JB 12 City Centre, Bokaro. This is the second such store opened by the company in Jharkhand as a part of its strategy to increase consumer outreach. The store’s format is similar to a ‘Mini Shopping Centre’ which gives an opportunity to the Amway consumers and distributors to touch, feel and purchase the high quality products offered by Amway.

On the occasion, G S Cheema, Senior Vice President, North & East regions, Amway India, said, “Jharkhand is a key market for Amway in India and there is a high level of interest and appreciation of Amway products in the state which has encouraged us to open our second Express Pick & Pay store in the state. The   Express Pick & Pay Store in Bokaro will play a key role in increasing availability and visibility of Amway’s products to consumers in Bokaro.” All Amway products will be available at the newly opened Express Pick & Pay store, according to a press release issued by Amway India.

Amway India sells more than 130 daily use products across categories like Nutrition, Beauty, Personal Care and Home Care. Nutrilite has established itself as a leading brand in the vitamins and dietary supplements category in India. The company has signed Farhan Akhtar as the brand ambassador for the Nutrilite range in India to further promote the brand. Artistry is among the world’s top five, largest selling, premium skin care brands. Amway India also offers ‘Attitude’, a premium skincare and cosmetics brand targeted at India youth.

 

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