Speed Post News Network
Patna: Amway India on April 18, 2017, launched Attitude Spring Summer collection at Patna and other places across the country under its colour cosmetics portfolio. The 12th edition of Attitude Colour Cosmetics comprises six new shades of Attitude Intense lip colour and four vibrant hues of Attitude Nail Paints.
The new Attitude Spring Summer Collection also includes Eye Liner, Mascara, Kajal Pencil and Compact powder. Priced at Rs 389, the new Attitude intense colour Lipstick (4g) has been specially formulated to provide intense and glossy colour finish to the users’ lips. With its melting and gliding texture, the Attitude Colour Lipsticks give a very smooth application.
The six shades have very interesting names including ‘Rusty Red’, ‘Flamingo Fuchsia’, ‘Mauve Queen’, ‘Intense Pink’, ‘Orange Pop’ and ‘Flirty Pink’. The Attitude Intense Colour Lipsticks come in attractive premium black packaging. The new range of Attitude Nail Paints give a flawless and smooth finish. Priced at Rs 206 (8 ml) , the Nail Paints comprises four vibrant colours like ‘Bridal Maroon’, ‘Pink Voltage’, ‘Royal Red’ and ‘Coral Burst’.
Commenting on the launch, Anisha Sharma, Category Head- Beauty and Personal Care, Amway India, said, “Attitude is about being who you are. This summer, with our brand new shades, one can stand out from the crowd and reflects one’s own unique personality. The New Spring Summer collection will help you look cool this summer.”
Attitude is an entry level premium brand, targeted specifically at the Indian youth. The brand offers a range of skin care products and a range of bold colour cosmetics for the youth. Its skincare portfolio has a variety of products like Cleanser, Toner, Moisturizer, Sunscreen Lotion, Face Wash, Face Masque, Hand and Body Cream, Foot Cream and the newly launched Be Bright range of products, according to Sarbani Bhattacharya Regional Corporate Communications & Corporate Social Responsibility Manager, East Amway India Enterprises Pvt Ltd. .