Speed Post News Network
New Delhi : Prime Minister Narendra Modi on August 22, 2020, held a meeting with senior Ministers and officials to discuss ways to boost manufacturing and global imprint of Indian toys. The Prime Minister said India is home to several toy clusters and thousands of artisans produce indigenous toys which not only have cultural connect but also help in building life-skills and psychomotor skills among children at an early age. He said such clusters should be promoted through innovative and creative methods.
It was informed that Indian toy market has huge potential and can bring a transformative change in the industry by promoting ‘Vocal for Local’ under AatmaNirbhar Bharat campaign. The Prime Minister said focus should be on use of technology and innovation and also towards manufacturing quality products that meet global standards, according to a PIB release. Impact of toys on psychomotor / cognitive skills of children and how it can become a means for societal change thereby helping shape the future generation of the Nation was also discussed.
Highlighting importance of toys in moulding a child’s mind, Prime Minister Modi said toys aligned with Indian culture and ethos should be used as pedagogical tools across all Anganwadi Centres and Schools for all-round development of children. He even suggested that youth should be engaged to come up with innovative designs and toys that can instill a sense of pride towards National goals and achievements.
The Prime Minister noted that toys can be an excellent medium to further the spirit of ‘Ek Bharat, Shreshtha Bharat’ and added that toys should reflect India’s value system and culturally established environment-friendly approach. He further suggested using tourism as a tool to promote India’s culture especially in regions renowned for handcrafted toys.
The PM also emphasised the need to organise hackathons for youth and students for innovations in toy technology and design, including online games, to reflect Indian ethos and values. Laying emphasis on fast growing digital gaming arena, he said India should tap the huge potential in this area and lead the international digital gaming sector by developing games that are inspired byIndian culture and folk tales.